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American: Australian: |
The nature and variety of design disciplines and workplaces There are two broad categories of design, two dimensional and three dimensional design. Within these two broad categories, there are a number of design disciplines and workplaces. For example (alhtough tis list is by no mean exhaustive): Two dimensional: Two dimensional design includes such areas as graphic design, corporate identity, publishing, 2D advertising (such as posters and magazine advertisements).
Three dimensional: Three dimensional design is that which involves depth.
Nature and variety of design professions Within each broad field, there are a variety of unique occupations or professions. Some two-dimensional design occupations:
Some three-dimensional design occupations:
An example of the nature and variety of design professions could be demonstrated within the Magazine Publishing field. You can see some examples of Magazine ads (as well as some great ads), with all of the designers listed at: magazines.org.au/driver.asp?page=events/folio+awards/current+winners The Publisher and the Editor head the Magazine, and although involved in defining the look and direction of the Magazine, would not be considered to be 'design' professiona as such so I won't cover them and other administrative and non-graphical creative positions within a Publishing company. The Art Director is responsible for the overall look. He/she usually has the final say in aesthetic issues about the Magazine. An Advertising or Editorial Photographer, of course, takes photographs. In a commercially-oriented magazine the line between 'advertising' and 'editorial' can be fairly thin. The Photo Stylist is sort of like the magazine equivalent of a Movie Industry props department. They source and arrange the elements within the photograph, in collaboration with the Photographer and Art Director. For example, in a food shoot, they'd hire or buy the tablecloth, cutlery, crockery etc; assit the cook in arranging the food attractively etc. A Typographer chooses or develops typefaces appropriate for the project. A Graphic Designer usually develops the layout of articles. An Illustrator provides original images, either drawn or painted by hand, or produced digitally. A Retoucher does any necessary digital manipulation of photos and illustrations. Although each person has their own job to do, they all have to work as a team to produce a cohesive product. Interaction / Overlap of design disciplines There is some overlap between the two broad categories of 'two dimensional' and 'three dimensional'. For example, developing new packaging for Olive Oil would include both two dimensional elements such a the label/s and also three dimensional elements such as the shape of the bottle itself. In any commercial work environment, there is interaction and overlap between design disciplines. In the example given above, ie the commercial magazine industry in Australia, in developing an article for a magazine there could be as many as a dozen people creatively involved in the both the content and design on the article. We will discuss a scenario in class. Some other links that look at specific jobs and roles within a design team: |
Tutorials scheduled: Monday
Class 16/8: Thursday
Class 19/8: Some David Carson links: davidcarsondesign.com |
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