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| European: American: The Thirties - Art Deco and Streamline Style Australian: Federation, the European influence Contemporary
- the Australian way of life
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USA in the 1960's and 70's - Kitch, Mods and Hippies. "Groovy, Baby." The 1960's and 1970's in America spawned a number of unique design styles. These were not really major design movements as such, but interesting nonetheless. The
somewhat kitsch Lounge styles that developed in
the 1950's were still going strong in the 1960's. For example, the
primitivist Tiki Style which is currently having
a bit of a revival as a retro style. Another
Lounge-style that was popular was the Atomic or
Space Age Style. Think, the Jetsons, Lost in Space,
B-Grade movies about zombies from outer-space, Sputnik-lamps. Eames
Era is an often overused phrase on eBay that is applied
to just about anything from the 1950's to 1970's - and usually inappropriately.
Ray and Kaiser Eames were designers who had a huge influence on
design for many decades - see my blurb in International
Style for Design & Cultures 1 A
design style that was very influenced by the Fine Arts movements
of Pop Art and Op Art was the Mod look.
Although it was centred in London, it was also popular in the US.
Fashion was the dominant expression of this look, but it also affected
graphic design. Twiggy dressed by Mary Quant; Andy Warhol and Edie
Sedwick; Bridget Riley's eye-spinning optical illusions. As with
many of the above looks, Mod is currently popular again as part
of the retro revival. Hey, my old Vespa's accidentally fashionable
:) Leading on from the Mod style came Psychedelia, also known as the Haight-Ashbury Era. Swirling colours, paisley patterns, flowers, love and "Peace, man...." Influenced by hippy culture and psychedelic drugs such as LSD, this style was pretty out-there - although it had quite a widespread effect on design in the 1970's. Victor
Moscoso
was one popular graphic designer who did some very well known rock
posters. Milton
Glaser did a well known pschedelic poster of Bob
Dylan.
Then there was Disco! The glamour, the shiny, sparkliness... Some more about the Fine Art styles of this time: Pop Art Op Art
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